Yankee Group: Instability Will Rule Mobility in 2012
” Yankee Group looks ahead to 2012 and sees the mobile industry preparing for a year of uncertainty and global transition. As the fiscal balance tips to new economies, mobile players must adapt quickly or disappear. In 2012, mobile workers and consumers will embrace tablets, mobile content, mobile video and personal cloud services at unprecedented levels. At the infrastructure level, operators will feel the squeeze and look to new policy solutions to help them monetize all-IP networks. Amid these shifts, even Internet players must prepare for a year of change that will create new challengers for industry leadership. “The world is in transition and in the year ahead, mobile will be both the protagonist and subject of this instability,” said Jason Armitage, senior analyst and co-author of the report. “The winners in this evolving landscape will be those pl ayers that can capitalize on the global mobile gold rush and treat each user as a unique customer.” Read More - Click Here!
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