AT&T has now withdrawn its offer for T-Mobile, and the big question facing both companies now is: How can they move forward? Yankee Group believes both companies have viable options for surviving and thriving in the years ahead. Those options, however, will require both firms to think differently about how they run their businesses. The acquisition’s failure means both parties remain starved of the higher-capacity, well-situated spectrum assets needed for effective future competition against formidably positioned Verizon Wireless.

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