Google Speedy Travel Search Annoys Travel Search Sites
The question comes down to whether Google must forever more be nothing but a passive search engine, combing through data posted on the Internet by others or whether it should try to live up to its mandate to "organize the world's information."
Providing comprehensive, impartial flight data quickly seems to fit into Google's mandate and also, just in passing, would seem to be a benefit to consumers. Google is not obligated to think first of consumers, of course, but publishing has traditionally been a public service business -- providing information that meets consumers' needs in a reasonably impartial manner.
If other businesses are damaged by that, it may be what in other venues is called collateral damage. It wasn't many years ago that the online travel agencies were being vilified for running bricks-and-mortar travel agents out of town.
Some of those traditional travel agents found ways to adapt and survive. The Expedias of the world may have to do the same.
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