Google+ Not A Happening
What we found was that only 30% of Google+ers made any public activity. And 6% were outright spammers. So the good news is that spamming occurs at a low percentage (and as I said, Google does a marvelous job filtering it out), but the bad news is that most of Google+'s inhabitants are ciphers. Not there. Ghosts. 36% had not even filled out a profile. That sounds like a compelling case against Google+'s success, and certainly mirrors our own experience of the site, which feels very empty.
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