studies have proven that brainstorming doesn’t really work, in terms of producing the largest quantity of feasible ideas, when compared to solo idea generation that is later shared with colleagues. So writes Jonah Lehrer in the article “Groupthink,” which appears in the January 30, 2012 issue of The New Yorker (note: requires a subscription or paid access to read online). He cites historical research conducted at Yale University and the University of California, Berkeley, which come to this conclusion...

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