Apple rejects apps that access UDIDs

Apple has begun rejecting apps that access unique identification numbers (UDIDs) that are unique to every iPhone and iPad. The move comes as the issue of apps that gather address book and location info comes under extra scrutiny from government and media.

Last year, researchers discovered iPhones were gathering location information while in recent months a whole furore arose over social app Path’s gathering of address book information from phones to its servers.

Apple has now moved to reject apps accessing UDIDs.

The big question is what impact will this have on the advertising industry, which uses UDISs to directly target users for advertising.

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