Gmail New Inbox With Tabs Reduces Clutter

Photo(James Hood @ ConsumerAffairs) Perhaps feeling pressure from startups like Mailbox, Google is launching a redesigned Gmail today, trying once again to relieve inbox clutter and, perhaps, to promote Google+, something it now does incessantly.


Three years ago, Google added the Priority Inbox feature, which tried to bring some order to cluttered inboxes by sorting messages based on their perceived importance. How successful that was varies widely from one user to the next, we suspect.

But this time, Google says it has it right.

"We get a lot of different types of email: messages from friends, social notifications, deals and offers, confirmations and receipts, and more," said . "All of these emails can compete for our attention and make it harder to focus on the things we need to get done. Sometimes it feels like our inboxes are controlling us, rather than the other way around."


"Today, Gmail is getting a brand new inbox on desktop and mobile that puts you back in control using simple, easy organization," Gilad said, explaining that the new interface groups emails into categories that appear as different tabs -- Primary, Social, Promotions and Updates, among others.

On Android phones and on Gmail for iPhone and iPad, the Primary tab will appear as the default.

If you don't like the new options, you can switch back to basic view, or make adjustments when the Configure Inbox option appears in your Settings tab, Gilad said. 

The changes are being rolled out gradually, so it may be a few weeks before all users see the new format.